When crafting new social media strategies, is it really possible to create the perfect social post?
This does not seem possible at times because just when we feel like we’ve got the process nailed down, some social guru tells us that it is wrong. Does this mean we should stop listening to experts?
Maybe it’s better to evaluate what is working for your blog and for your audience. After all, no two of them are ever the same with the exact same interests and desires. I find that being both consistent and persistent is the best answer.
Social Media Consistency
To me, being consistent on social media means a couple of things.
The first is demonstrating a common brand across all of your social media channels. Your readers should see and recognize the same logo and color scheme on every single one of your channels.
You have to realize how hard it is to achieve online branding in the first place. It is quite foolish to put a ton of effort on your Fan page and even pay for some ads there to brand yourself, and then undo that branding with a crappy looking YouTube Channel.
These inconsistent social accounts will end up confusing your viewers and make them weary of your brand.
The second thing about consistency is having a consistent mission and tagline. Do not overlook these items because they are really important. If your missions contradict each other on two different social media channels, it also makes readers uneasy.
Social Media Persistence
Persistence with your social media strategies simply means that put out routine content to your readers. This is very important in building a readership because your audience needs to be able to count on you posting routinely.
Remember this, there are thousands of marketers out there in your niche that are always looking for RSS feeds from blogs that produce lots of routine content. They take these feeds and use them to load up their secondary blogs and Web 2.0 properties with content in their market.
Think about this. These are free back links from marketers in your niche that are located on Web 2.0 properties – that Google loves. This is only one of the many benefits from using social media strategies that creates persistent posts.
A 23 Step Social Media Marketing Checklist for 2019 [Infographic]
Last year, the team from SEMrush published a helpful checklist for effective social media management, and they’ve updated the listing for 2019, adding in relevant, up-to-date information to help keep you on the right track. The listing breaks the essential tasks down into daily, weekly, monthly and quarterly notes – check out the full infographic below for more detail. A 23 Step Social Media Marketing Checklist for 2019 [Infographic] | Social Media Today
The Ultimate Social Checklist: 7 Steps to Follow for Every Post
To help you make the most of each and every post you create, here is a 7-step checklist you can follow. Maintaining a consistent posting schedule is important if you want to stay visible and relevant on social platforms. This is why we see companies in just about every industry taking advantage of popular weekly hashtags like #MotivationMonday or #ThrowbackThursday. The Ultimate Social Checklist: 7 Steps to Follow for Every Post
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