We are seeing the term ‘content marketing’ pop up more and more in discussions about online marketing and blogging in general. That term actually addresses much more than meets the eye.
Many people define content marketing as a conversation between a brand and their target audience. In my opinion, this is a very accurate description of what it is and how it relates to both those who create the content and those who consume the content.
However, content marketing is more than crafting landing pages and creating great blog posts. A great content strategy plan should encompass all elements of how you are interacting online with your target audience.
Primary Platform
Each online marketer has a primary platform from which they attract new customers and readers. In most cases, this is a blog or website – even if that entity only has a few pages.
There are lots of marketers out there who have a website which contains only a landing page and a sales page for their primary product. They use their landing page to collect email addresses and then build a relationship with their mailing list through email campaigns.
Social Media Marketing
The second biggest online presence for most marketers is through their social media channels. The most successful marketers have created an elaborate strategy for daily posting on their social media accounts.
It is very effective to use different types of media to connect with potential customers. We all know that different people prefer different forms of content. Some of us like videos, some of us like audio, other really prefer images or slideshows – therefore, smart online marketers are connecting with people in all of those mediums on social media.
SEO
Another huge subset of content marketing is search engine optimization or SEO. Marketers who are skilled in the art of SEO have learned how to drive massive traffic to their online entities by ranking for competitive high traffic keyword phrases. This allows them to attract lots of visitors through organic searches.
Grand Plan
One thing that most marketers do not address is a grand plan for their content overall. These marketers view content in terms of a series of articles or blog posts that prepare readers for the next post in a series. The overall series is intended to present an introductory piece of content to a person who has no knowledge about their brand, and guide them through a content series which leads them to a sales page. This type of strategy actually works quite well because it is specific and targeted.
Here are some more great articles about content marketing ….
15 Ways to Be a Wiser Content Marketer
It’s great to be smart. It’s wonderful to have clever strategies and tactics that help us do our work better. But sometimes, it’s also a good idea to think about how we can be wise. 15 Ways to Be a Wiser Content Marketer – Copyblogger
How We Used Content Marketing to Generate Over $100,00 In A Year
Content marketing is all about creating content that sells itself. It helps you create content that not only drives more traffic and leads but also huge profits. If you’re curious to find out how to increase your sales using content marketing, this post is a treat for you. Let’s get started without further ado. How We Used Content Marketing to Generate Over $100,00 In A Year
6 Tips to Differentiate Your Brand Using Content Marketing
“Customer experience can be an excellent way for you to differentiate your brand. Instead of approaching this with the mindset of there being one ideal customer experience, try and find out what your customers are looking for. Different customers use different brands because they enjoy the unique experience that brand provides,” writes Jerry Estes, content marketer at Revieweal. 6 Tips to Differentiate Your Brand Using Content Marketing | Marketing Insider Group
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