I can’t help but laugh a little when I hear a blogger claim that SEO is dead. If that’s the case, then why are there so many SEO articles and posts out there? And if you notice, you find them on the blogs and sites of some very major influencers in the internet marketing world.
I think that often when people say this, it is because they’ve given up on using SEO. That’s very reasonable because the competition gets very tough and SEO can get difficult. Probably what is needed is for us to learn more about promoting our content and focusing more on rankings. I found some nice posts to help things along
24 key skills for SEO professionals (and wannabes) in 2016
Search engine optimisation is one of the biggest games worth playing in business.
Broadly speaking, I think there are three areas of focus – technical, analytical, and creative. There is a great deal of overlap in a lot of specialist roles, whereas others are more skewed towards one or two of these areas.
I’ve put together a list of skills that I think are pretty much essential for SEO professionals. If you want to break into the industry then you’ll need some or all of the following. 24 key skills for SEO professionals (and wannabes) in 2016 | Search Engine Watch
SEOs Experimenting With UTF-8 Characters In Title Tags & Google
@pizzaseoEN posted on Twitter a UTF-8 experiment done by @dusoft around making your title tags stand out more in Google’s search results.
As you can see in the search results for that page, that title tag does stand out a bit:
Truth is, it looks way too weird for me to encourage anyone else to try it but it is always fun covering these weird attempts to try to differentiate yourself in Google’s ten blue links. SEOs Experimenting With UTF-8 Characters In Title Tags & Google
10 Reasons You’re In An SEO Slump Right Now
When you have a business, having a website that many people visit is essential. You want to gain customers and build a reputation. Until now, your Google rankings were doing well. But recently you have noticed a slump in your search engine rankings.
Here are ten common reasons why your rankings are going down. Notice anything that might be going on with your website?
What’s the takeaway? Use a longtail SEO strategy. Once you implement a longtail SEO strategy, you’ll start to track the right data, and see the right results. 10 Reasons You’re In An SEO Slump Right Now |
There are many other things you can do to up your SEO game. I find that finding some low hanging fruit like a long tailed keyword really helps. But remember that SEO is a quality game now. You just can’t go pointing 1000s of backlinks at your money site these days. Less is more – especially if you use quality.